SEO Search Engine Optimization
With nearly 85% of all web page traffic coming from search engine listings, web site owners are realizing the importance of search engine rankings. Although most sites are listed on search engines, very few are optimized for HIGH rankings.
iNet Global uses state-of-the-art software along with our expertise to accomplish one goal... driving more traffic to your website! We are 100% certified Search Engine Optimization and Marketing Professional by WEB CEO University.
Using our 3 Step Process, we’ll determine the most popular, targeted and qualified keywords and key phrases customers use when searching for your industry.
Analyze - We’ll analyze your site and give you step-by-step analysis on how we can modify and make it search engine friendly. We focus on your site’s content, structure, meta tags, alt tags, titles and links.
Optimize - We’ll submit your site using each search engine’s specific guidelines to assure better placement. Each search engine using different algorithms for submission, without proper techniques your listing can be delayed, or ranked extremely low... or worse, refused.
Maintain - We’ll monitor your site’s progress and make changes accordingly. Search Engine submission rules constantly change, so it’s important to frequently re-evaluate rankings and make modifications to keep the highest possible placement.
Once you achieve higher placement on the top search engines,you will notice increased web traffic, customers, and most importantly... conversions!
SEM Search Engine Marketing
Pay per click advertising (PPC) is a search engine marketing technique that requires you to pay a fee every time someone clicks to your website from an ad you've placed in a search engine's results. If you do a search on google.com, you'll see those ads on the top and right side. Most PPC's work on a 'bid' basis, you set the maximum amount you want to pay per ad and per day, and your ad results reflect those amounts. The more you agree to bid per click, the higher your site will rank in the paid search results.
By 2010, online marketers will spend $7 billion dollars on PPC advertising (Jupiter Research). So PPC programs are only going to get more competitive and more expensive. Therefore, no matter how overwhelming and complex the process, it's critical to have an effective pay per click management strategy in place.
Although search engine placement is important, PPC advertising is the easiest way to 'guarantee' high placement on a search engine's page. iNet Global is dedicated to managing your pay per click advertising campaign both proactively and reactively, and we are certified as a Google AdWords Qualified Company - having passed a comprehensive exam and demonstrated skills at managing client campaigns.
We manage the entire process for you, replacing guesswork with PPC system. We work with you to select an initial set of keywords to target on your PPC campaign, and then research additional keywords to test for effectiveness in meeting your marketing goals. We will then seamlessly integrate your PPC campaign with your search engine strategies in order to come up with the right campaign.
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- The top 10 search engines deliver over 85% of website traffic. Google and Yahoo account for almost 70% of this traffic.
- Because casual web surfers rarely go beyond the first page of results at search engines (it's estimated that less than 15% of surfers bother clicking through to the second page) it's essential that your site is found in the first set of results they see.
- There's a lot of 'bogus' information available about search engines and how to achieve a high rank. In fact, some of this information is the reason that many web sites are actually being penalized by search engines. This is why iNet Global adheres to the SEO code of ethics.
- According to a recent study, more than 60% of websites lack the proper web programming to be ranked properly by Internet search engines. According to the Front Page Public Relations report, websites, in many cases, do not contain the necessary titles, descriptions, keywords and other Meta tags required to be read and indexed properly by leading search engines, nor do they include the beneficial language in search results to entice customers to click through to their websites.
- It can take up to 3 months to get ranked on the top search engines, however continued tracking, updating, and site resubmission is critical.
- Beware of SEOs that claim to guarantee rankings, allege a "special relationship" with Google, or advertise a "priority submit" to Google. There is no priority submit for Google. We have specialists in both search engine optimization and search engine marketing who know the most effective way to build an online presence.
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